Music boosts vivid mental imagery while traffic noise changes where the mind goes

Music and traffic noise both changed how people imagined a simple journey, but they did so differently: music boosted vividness, positive tone, imagined time, and distance, while traffic noise mainly increased vividness, distance, and traffic-related imagery content. The study suggests that everyday soundscapes can shape mental imagery in complex ways, with possible implications for imagery-based therapies and other real-world settings.